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Searching for results.Going to take a long time. It might take you an hour or two versus like, I can go in and bother my boss. I can get that answer very quickly, but I feel bad about that. What's the intermediary? It's the It's the digital…
Scene and looking through hundreds or thousands of shots and picking the few that are actually good and well composed and interesting so that really shares a lot of in common with what we're doing with these ai tools…
Can think about nuclear weapons but also potentially artificial intelligence. Ah there's you know I think John's metaphor for um, an alien. You know species that we're just newly encountering as Ai is interesting and he…
Imagination, and I think that's where getting it into the hands of people, whether it's with an interface, like we're doing with Gemini, the app and the website, or whether it's through an API, which is often the case…
Born with this but we've all learned it the same way I think that prompt engineering or asking the ai. Right? Question instructing it in the correct way is going to become a skill just like it like searching Google was…
An illustration or whatever it is we want to make, but can also be just a magnificent tool for learning as well. Do you use AI tools for, to teach you about design or to teach you about subjects that you're interested…
In. The process, while there's a couple places where AI may be augmenting it, is still extremely [ ] similar. I'm still using layers in Photoshop. I'm still making all the decisions myself as a creative. I may be using…
Going to work. We just knew there was this really cool technology and that we might have something that would create awesome images. But we didn't necessarily know what the purpose was. It's definitely a little bit of…
Which is it's one thing to have mid-journey conjure up some ideas of what a building could look like in a city in this cultural context, historical context. But is it safe? Is it engineering feasible? Is it going to…
The entire sequence. And the ribbon, at almost every point in time, no matter how much we tried, was defying physics. You know, it's just like there's certain things that just do it the old fashioned way. .766) .487)…
Data from the physical world via sensors and other technology. Maybe you could give us a specific example of the way that your technology works in a project that you're working on. Our foundation model is designed from…
I am not a woman. Although I'm a tenor, right? I can hit some notes that women can hit, but it's me. singing that versus me using a voice model and it's another character, if you will, singing that. And so because I've…
At least vector-based. Anyways, we all liked Illustrator for various reasons, but now you've got Figma and so on. So, I mean, the tooling keeps changing and evolving to meet our needs, which is really exciting. I think…
Have a role. So like, oh, I'm here to do this, or I can spin up .252) .718) my own in some different kind of context. But one of things that we've identified here is that there's kind of, it's almost like the natural…
Assistants or agents or tools. One thing I've been very adamant about with my team is Not just saying we're going to create an AI tool or an assistant. Really asking first, like, what is the question? The question is…
How do we how do we just make sure that people are successful. So one example um we are now actively uh looking at a role called AI model designer. Okay, what does that mean? Like what what why are we hiring like an AI…
This is an audio version of The Brief, the Design Better newsletter that takes you deeper into the insights we've uncovered through hundreds of interviews with creative thinkers. I'm Eli Woolery. And I'm Aaron Walter…
It's really important for us, I think, as creatives to not be afraid of these tools and really immerse ourselves in their capabilities from this creative perspective. Because I'm learning so much about what other…
Working in pixels. The whole thing is actually responsive behind the scenes. Like you are working on the composition, you get it exactly how you want, and then you can start playing around with how you want things to…
Will talk about because they were things that they didn't expect to see. If we're all trying to achieve product-led growth, which is ultimately people talking about or sharing products readily, I would imagine that's a…
Named Alberto Romero who writes a lot about and he had this pretty interesting like sort of compilation of all the studies, scientific studies on the impact it has on our brains, what we're thinking. And not…
What we're doing right now, for example. This is not going to go away. There will not be the AI version of the three of us having a conversation for an hour that people will want to listen to. Eli
What are those hidden opportunities that we might be able to probe and discover right now in times that are kind of messy and kind of scary? I think the main thing that's happening, particularly with AI, is that it's…
Mention one of this concept at the config panel, but it's this idea of like before sort of the generative AI, our input method was all about us pushing it in. It's very instructional, right? So if you want to design a…
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