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Searching for results.In 2011, I came into Silicon Valley as a bit of an outsider. Up to that point, I’d worked at small companies designing physical products like underwater camera equipment, and then started an underwater photography…
How beliefs make or break us Nir Eyal is a familiar voice on Design Better and someone whose work has become essential reference across hundreds of design teams. His book Hooked taught us how to build habit-forming…
Yesterday I went to a design leaders happy hour in SF, hosted by Kai Hailey (who led the Sprint Leadership Academy at Google when I first met her in 2018), and Peter Merholz (co-author of Org Design for Design Orgs )…
The designer Stefan Sagmeister isn’t known for being subtle. A poster he created in 1999, for an AIGA lecture he delivered in Detroit, was carved with an X-acto blade into his chest and torso . One prominent feature was…
Mar 12, 2026 | TIME: am EDT AI is changing how design teams work — faster than most organizations know how to handle. Teams are moving quickly, expectations are rising, and yet something curious is happening as work…
It’s easy to feel like a victim of workplace dysfunctionality. But nobody likes a victim. Even CEOs don’t have complete agency over the workplace. Companies operate on social contracts that may be guided by executives…
Paying attention to how the world was moving outside Nike to appreciate multidisciplinary convergence, I was open to alternative ways to learn and garner more experience. After some soul searching, I chose the…
Creativity is a discipline in optimism When Tina Roth Eisenberg moved to New York from Switzerland in 1999, she kept asking herself one question: where are my people? Eighteen years ago she answered it by starting…
How AI Is F*ing Up the Creative Process — and What We Can Do About It Claude Code and Claude Cowork have become the darlings of the tech world, and the mood across design and research teams right now is something close…
Time something is proven, it’s no longer the future. It’s already the system. We don’t have to wait to be the organizations willing to invest that way. We can choose to be them right now. Jessie McGuire is the managing…
As 2025 draws to a close, there is a collective feeling of having just stepped off a particularly aggressive centrifuge. We often talk about the “pace of change” in design, but this year, our guest Mark Wilson—Global…
This past October, we had the opportunity to gather our Design Better Experts in Residence for a conversation at Sequoia Capital. This is an amazing group of people, ranging from Irene Au who helped design the first…
Researchers are prototyping. Designers are shipping code. PMs are building working demos. Every role on a product team is absorbing skills that used to belong to the role next door, and AI is doing most of the folding…
We’ve been to a lot of conferences over the years. You know the format: a speaker on a stage, a sea of seats, a hallway where the real conversations happen if you’re lucky enough to catch someone before they’re whisked…
And used every day. They recognized that an artisan leaves a bit of themselves in their work—a true gift that can be enjoyed for many years. In the present day, we can see parallels. A quest for higher crop yields and…
We recently had behavioral economist Etinosa Agbonlahor on Design Better, and partway through the interview, we made the mistake of asking her to critique our own membership page live on air. The feedback was a little…
Link correction*: join us here for the AMA: https://open.substack.com/live-stream/181419?utm_source=live-stream-share-button (*we had some tech errors w/ Substack) Few design leaders are as articulate about process…
We talk about “good design” as if it’s a single discipline with a single playbook. As if the same instincts that help you redesign a fintech onboarding flow apply equally to redesigning one of the most-used apps on the…
Yes, I’m a Stranger Things nerd. As I mentioned in our recent interview with Stranger Things writer Paul Dichter , I watched the series myself, and then with my daughter when she was old enough, and most recently with…
The Design Better summer reading list As you head out on holiday this summer, it’s always nice to have a couple good reads tucked in a bag to pass the time. Our reading list this summer has nothing that would pass as…
Stamp. We pulled three things out of this conversation that go beyond “cool logo guy.” How he thinks about identity. How he actually built his design education. What he thinks he owes the people around him now that he’s…
DesignOps used to be the hot new buzzword, but now it needs a rebrand. If you’ve been doing this work for a while, then you know it’s not just about processes and tools — it’s about people. In this episode, design…
As metaphor when we spoke with him last year to describe what generative AI is doing to software. “So now we’re in this Cambrian Explosion of sorts where there are just so many new models and capabilities and apps and…
Hi folks! Bobby Hughes and I have created a new workshop offering, aimed at Design Researchers (but also useful if you are a more generalist designer who would like to increase your influence on your team and…
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