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Researchers are prototyping. Designers are shipping code. PMs are building working demos. Every role on a product team is absorbing skills that used to belong to the role next door, and AI is doing most of the folding…

Working alongside his parents in their historic workshop, he carries this legacy forward, infusing it with his own contemporary artistic vision. Courtesy of VAWAA Geetika Agrawal: I work backwards. For the experience to…

In this issue of The Brief : Zig then Zag: Life is a Nonlinear Journey Things to watch, read, and explore Many of the most interesting people we speak with on Design Better have taken winding paths into their creative…

OpenAI, Anthropic, Pentagram, and Figma. He is the creator of the Float Label pattern (now adopted by Apple, Google, and countless companies), designer of Figma plugins Contrast and Flowkit, and creator of FloatPrompt…

Morality, and fulfilling our potential. This model can help us understand design goals. We could aim to satisfy only the bottom three layers—function, reliability, usability—but real fulfillment is found at the top…

How beliefs make or break us Nir Eyal is a familiar voice on Design Better and someone whose work has become essential reference across hundreds of design teams. His book Hooked taught us how to build habit-forming…

The most important figures in American design. Active as an architect, a product and exhibition designer and a writer, he was a leading voice in the discourse on design and architecture over several decades. “The…

Hi folks! Bobby Hughes and I have created a new workshop offering, aimed at Design Researchers (but also useful if you are a more generalist designer who would like to increase your influence on your team and…

And reference in decisions. Gain confidence creating visual assets — Build simple, effective visuals that bring emotion to your work and make insights easier to understand and harder to ignore — without needing a…

Problem itself is still forming? That question ran through several of our most provocative conversations this year. One trait kept surfacing in the designers doing the best future-facing work: they’ve learned to be…

Time something is proven, it’s no longer the future. It’s already the system. We don’t have to wait to be the organizations willing to invest that way. We can choose to be them right now. Jessie McGuire is the managing…

To five filmmakers and you get five different movies. That gap is where human creativity lives, he argues, and it’s not closing anytime soon. Shokunin : Do It Well, or Don’t Do It The Japanese concept of shokunin…

Trading it in for something with more art-school pedigree, he kept it. “I didn’t need to detach from something to get to the next better thing.”

Filters you out of everything. 7. Show only the work you want more of. You’ll be hired to do whatever is on the page. 8. Attach numbers, and admit what went wrong. Both signal seniority. 9. Give credit precisely, and be…

I built a career in design for a simple reason: I love to make things. There is a specific, quiet joy in the intersection of a big idea and meticulous craftsmanship. For a long time, I treated this path as a sort of…

Challenge how you think about your craft and the coalitions behind it. Only a handful of tickets remain. $100 off the event for those who book their own accommodation . Use code DBFRIENDS at this link: Reserve your spot…

Condemnation of the text box, but instead a moment of recognition of priors and an act of curiosity and bravery. It makes me want to be just as brave. To design for transformation at every level. Moments of Noticing…

In 2011, I came into Silicon Valley as a bit of an outsider. Up to that point, I’d worked at small companies designing physical products like underwater camera equipment, and then started an underwater photography…

Want to actually evaluate Claude Design, carve out focused sessions and budget for the cool-down periods. We’d love to see Anthropic publish per-prompt token costs more transparently, because right now the budgeting is…

The role of design is being reinvented in real time, and most companies are missing it. At Perplexity , AI isn’t just changing what they design — it’s changing how they think, develop, and collaborate. In this video…

Three ways of working keep surfacing, like body plans that might actually survive the filter. AI x Influence Workshop Bobby Hughes and I have a few spaces left in our upcoming AI x Influence for Design Researchers…

Events.usertesting.com/crafted with code DesignBetter100 for $100 off workshops. May 28th: Seattle, September 17th: London Get tickets The double life One of the most surprising findings in Mason’s research is how many…

Years ago, two friends in Philadelphia went looking for a parking lot. They’d been staring at the same six words on the back of their favorite jazz records for years — recorded by Van Gelder in Hackensack , and one…

This past October, we had the opportunity to gather our Design Better Experts in Residence for a conversation at Sequoia Capital. This is an amazing group of people, ranging from Irene Au who helped design the first…
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