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Searching for results.People who are supporting the business. And I, I don't mean that to say our only job is to help a grow, but I think it can be naive to think that all that people care about is helping the user. Uh, I think you really…
Back and forth. They're sharing files, 3D files, and people are printing in different places, which is a cool solution to a global workforce. What else could you tell us about the R&D process? Finding out what are the…
More of a secondary fashion to other kinds of research. Yes, you're right. I think pandemic brought remote research to be the thing. It was the only way for most people in most contexts for quite a long time. And I…
Of people who aren't being well served by the mediums that are available today. Because as a consumer sitting down and reading a full book, I think it's pretty rare nowadays. And as a creator, making a documentary or…
Dig into that a little bit more because there is this big shift in expectations of the car experience. Especially as we start to get closer to fully automated driving, that's going to change our relationship to cars in…
Their eyeballs and tasks and they just have to start saying no. That can be frustrating. And it can keep the team focused on all these short-term, what are we doing this quarter? What's our KPI for this? And if you lose…
Of the product design process. You need to constantly be testing and iterating and taking that feedback and changing the output. It's not like a one and done type of thing. This is always something that's a journey and…
Thinking world have made, um, the phrase unmet needs very popular in the past 20 years. So what research should do is to find the unmet UNAT lead needs of people, and then we should make more things for that. And I…
Job. But I can imagine a thousand different ways you might use it from summarizing research, but there's perhaps more creative things you're doing. So yeah, just curious about that. Yeah, we are doing a lot of, you know,
Us that you're making stuff really fast as opposed to the sort of agile principle of self-organization, self organizing team, not making stuff fast, but figuring out the right stuff to make right? And delivering value…
Hundreds and hundreds of designers and researchers working across that organization, is you don't get a well-oiled machine for free. Like bringing a bunch of talented designers and researchers together will not…
As login and that kind of thing, CAPTCHAs, that sort of thing. All that stuff has been studied before. So leverage secondary research. The other thing that I recommend teams do, so remember, if you are doing user res
The same. I do think that one of the things that we've been doing within our own teams here is trying a few different ways of connecting with groups of people, one of which is our youth council, who have been invaluable…
To grow. And one is around customer research. We design products for people with really specialized skill. They have highly complex, you know, sophisticated jobs and our software and products are supposed to make their…
The back burner and exploring something else, but you know, much of the time it means refinement and, and even testing various ingredients of a bigger project. So, you know, not every cycle are we testing the, the…
Boardroom or to your leaders and immediately it's shot down because it's hard to do and there's no end in sight. And so yeah, that's why I love that as a simple question, is that it can help everyone do that in their…
In with both feet. They're also making sure that they're testing this really, really well. But fundamentally, we always make sure that we're being really transparent to the end user that they need to trust. Trust but…
People in our team who have experienced that. So knowing that not everyone had experienced that... We actually had an external person, Rachel Gojel, who's awesome and I know you've had on your show. She came in and ran…
Have family over there, though I've yet to make it over there to visit. Oh man. The rest of my family has, but... Oh, now I feel bad. I'll try not to hype it up too much, but it's awesome. Yeah, I've heard good things…
It's cooked. You're just putting it in a microwave. And she was like, you cook from scratch. And I, I've never had my quick sense. I've never owned a microwave since and I make everything from scratch and it's just so…
The raw wood and very, very sort of kind of in a way naive architecture, like really simple. because the thing that your eye is drawn to and the jewel and the thing that is striking is the back cloth. And that back…
Before launch and they just want the approval <laugh> so that they can go launch and then everything turns upside down because once they go into the committee to the reviews, it's like, wait a minute, this concept is…
For people that are totally unrelated to one another. It's more about, let's set a cohesive kind of tonality that's reflective of brand. But let's give, you know, a range of kind of buckets for users. You know, people…
That of like what this philosophically means for the human experience? We definitely have philosophical conversations. We also, though, I think to me, In a space like this, I do believe it's impossible to imagine every…
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