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Searching for results.Uh some clients come to us specifically because they know about our uh way of working and others do push back and it's surprising to me that they do because if you're going to solve a problem I figure you want the…
Launched it was a very infinitesimal amount of escalations that we had to act on and that was a testament to the Cross collaboration and we continue to kind of update it whether it's for pride month or we just launched…
Um when we've actually launched them in the app to make sure that we did indeed um increase viewer perception of modernity and so yeah that's what we've done last last four years. >> So being Google I imagine that…
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They're also making sure that they're testing this really really well. But fundamentally, we always make sure that we're being really transparent to the end user that they need to trust trust but verify, right? Like it…
Show notes: https://designbetterpodcast.com/p/007-laura-martini-getting-to-the-right-finish-line If there's anyone we've interviewed ...
Accessible very Niche feel and it fits so well in this Gap that exists today in this content consumption landscape how does your team do research to better understand relationships with these audio formats you know…
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Sound will be perceived yeah we do a fair amount of user testing you know sometimes it's internal groups within the company you know they have their own internal test groups sometimes we're using thirdparty partners for…
If they happen to be on a team that's maybe feeling a bit stuck, do you have any like kind of exercises they might try or something you you could suggest to sort of break them out of that? >> Right. One is just really…
The time of course upfront to do your research develop that point of view create a strong point of view and then once you have that established just work to execute it and then it's less about kind of going back and…
Challenges that they encountered we weren't testing for that like we weren't testing anything related to choosing a unique complex password we weren't testing these different error messages that they ended up…
New perspec perspective you've done I think five years of the reports is that right or is it longer still this is the sixth one sixth okay so six years yeah how does this fit into the way that you work and think well…
Has been really successful we're in our third round right now people are excited people not only love the community aspect of it but really love to learn and get into the Practical details about how they can do their…
I think we got pretty smart about it there's maybe more than one but Nate Bolt's book about remote research was actually published before the first edition of interviewing users was published in 2010 I'm sure Nate could…
We have all the right people and the minds on this thing and we open it up to create that space to kind of iterate and brainstorm together and kind of Riff and and be experts in their field and kind of jam on it…
That we're getting all of those places and that we're all aligned and that we're all doing the same thing you know that's super important for us so in addition to getting all this data from customers hosts and guests…
What are some of the specific sort of steps that you talk about in your book if you are taking this more archaeological approach to creativity? The first step is surveying, which is just getting the lay of the land. You…
Right? Right? So that also is a way to imbue these qualities of okay as a user I can have a bit more consideration that this might be a more accurate answer but you shouldn't take it off the premise of it's right…
Given moment, in theory, they can just put on, you know, a Midsummer Night's Dream or whatever it is. And so we had all these props there. Um we had Yeah, we had the area where there were the swords, we had the daggers…
Collection of ideas where they feel like something passes through them. And you could look at that in a very spiritual way. And I think you could also look at it in kind of like a clinical way where you just stew in…
Check its work ask it to to try harder ask it to improve and uh ask it to explain what it did it's so fun and exciting there's just like no limit to what you can learn now um I've been using chat GPT my son's taking AP…
Through a chart or a diagram or if it's through an image or through a video or through a voice interaction. I hope that there will just be a lot of fluidity that we can allow users to experience over time. I'm really…
Inputs that you use in making your decisions right and so it's informing your decision but it's not driving the decision it's that balance because the data might tell you one thing but you still have some sense of…
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