Design Thinking Handbook

Elijah Woolery

Few topics are as foundational to the creative process than design thinking. In this book, you’ll learn how to put the thinking-based framework popularized by the Stanford d.school into practice so you can take on challenges in your organization and reach insightful solutions.

Written by Design Better co-host and Stanford product design instructor, Eli Woolery, this book features insights from designers at Google, Uber, Netflix, NASA, Khosla Ventures, and many more.

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Available in PDF and epub formats.

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A look inside

What’s inside

Why we need design thinking
Learn why design thinking is more than a methodology and how it combines problem-solving with deep empathy.
Empathize
Step back and put yourself in users’ shoes to get closer to insightful, innovative design through empathy.
Define
Read how reframing your point of view based can shift your perspective and transform your final solution.
Ideate
Discover how to go beyond basic brainstorms early in the process to find potential solutions to investigate.
Prototype
Learn why you should challenge assumptions and solve disputes with prototypes before building a product.
Test
Read why observing users’ interactions with your product gives you the most important feedback of all.

About the author

Eli Woolery
Eli trained in the Product Design program at Stanford University, where he now teaches the capstone course and curates the Liu Lecture series. He was formerly Director of Design Education at InVision, and before that a lead design engineer at Light & Motion, a manufacturer of underwater video and photography equipment. He pursued graduate studies in marine biology at Moss Landing Marine Laboratories, co-founded the print magazine Wetpixel Quarterly, and was a founder in the second class of Innovation Endeavors' Runway Program. He also founded Out of the Deep Blue, a design consultancy whose clients included Genentech and Kaiser Permanente. A lifelong worshiper of the ocean, he surfs, dives, and kayaks.

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